Feng Shui as a source of inspiration

Hulchi Belluni jewellery design is guided by the principles of the Feng Shui philosophy. Feng Shui is all centred around positive “Chi” energy that brings harmony and balance. It is classified as one of the five arts of Chinese metaphysics and the practice of Feng Shui discusses architecture in terms of invisible forces, known as “Chi”, that bind the universe, earth and humanity together.

Feng means “wind” and shui translates to “water” in Chinese. This comes from an ancient poem and reflects upon how human life can be ideal if we connect and live in flow with the environment around us. In Asian cultures, this is called the Tao, which directly translates to “the way”. The Tao is the way of nature.

The goal of Feng Shui as practiced today is to situate the human-built environment on spots with good “Chi” energy.

The Principles of Feng Shui

Polarity is an important concept in Feng Shui, and is expressed as the Yin and Yang theory. Polarity expressed through Yin and Yang is similar to a magnetic dipole, where there are two parts: one creating an exertion and one receiving the exertion.

Another essential principle of the Feng Shui philosophy are the five elements or forces “Wu Xing”: metal, earth, fire, water and wood. Although these are referred to as ‘elements’ they do not generally mean the actual substances but rather forces that are essential to human life. Earth acts as a buffer or an equilibrium which is achieved when the polarities cancel each other out.

Ba Gua or the eight diagrams is the third foundational concept of Feng Shui and represent the fundamental principles of reality, seen as a range of eight interrelated concepts: heaven, lake, fire, thunder, wind, water, mountain and earth.

Feng Shui as a guide for jewellery design

The positive Chi energy around which the philosophy of Feng Shui is centred, brings harmony and balance to our designs. It presents a visible, balanced interaction between the five Feng Shui elements: wood, fire, water, earth and metal. We use these guidelines as a base for the creation of our jewellery collections, we also apply the Feng Shui principles to our office interior and our show booths.

The jewel bubbles with lively energy (wood), it blazes and radiates power (fire), yet it is quenched by organic and wavy features (water) and it makes romance (earth) overflow in peace and luxuriousness (metal).

The result is a creation that radiates ‘Chi’, the positive energy which blissfully brings balance to your body.


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